ElderElite is an online shopping platform that aspires to be your one stop-solution to elderly care. We offer a wide variety of elderly-related products and services from an assortment of brands, allowing you to bask in convenience, safety and comfort as you enjoy your golden years.
Forget the tedious supermarket errands and hustle on with your busy schedule because we deliver all orders to your doorstep. Just shop at anytime from anywhere because our webstore is your 24/7 digital marketplace that strives beyond conventional retail boundaries. We welcome purchases of all sizes, from small to bulk. Now, do yourself a favour by browsing our sea of competitively-priced catalogue so you do not only save time, but also some real hard cash.
At ElderElite, our team constantly researches and studies market trends to ensure that our offerings are up-to-date with consumers’ priorities. Essentially, we are working our way towards becoming Malaysia’s preferred choice for elderly-related shopping.
Chief Executive Officer of ElderElite Sdn Bhd
Hailing from the Pearl of Orient – Penang, Irene grew up aspiring to a successful corporate figure in a multinational company. She graduated with a bachelor’s degree in Finance from Universiti Utara Malaysia (UUM) and had ventured into the world of banking in Malaysia and Singapore, including Alliance Bank, Citibank Malaysia and POSB Bank.
Her dream to climb the corporate ladder had to cease when she boldly decided to put her career to halt in 2008. Since then, she transitioned into a full-time mother and left her comfortable paycheck. Apart from handling household chores and putting her children to sleep, she salvaged the opportunity to learn and research about elderly care – an uncommon and under-addressed topic in Asia.
After 8 years of motherhood and near a decade of F&B franchise management, she sets off to fresh start in 2016 with Jasper Lodge as a Partner where she spearheaded its expansion in northern Peninsular Malaysia, providing quality-driven care to our fellow old folks. However, she realised a loophole in the elderly care ecosystem, which is the lack of one-stop solution that supplies all elderly necessities at one unified platform.
Hence, Irene combined her strong entrepreneurial spirit, business mindset and pool of stellar talents to establish ElderElite, amid the Covid-19 pandemic. Currently, the company serves Malaysia’s elderly community by supplying a wide range of products and services at competitive prices. They are also engaging and welcoming potential partners to integrate nutritious catering, home care, home improvement and medical consultation services under the ElderElite family.
Now, Irene leads the company as the CEO and helms brand expansion, corporate strategy as well brand partnerships under her belt. She merges the agility in start-ups and systemic practices in corporations to ensure a healthy and continued company growth. She is hopeful that ElderElite will mature into Malaysia’s No.1 platform for elderly care and is working her way towards establishing a retirement village, similar to those in Japan.